Lexus has unveiled the Monogram GX, a concept vehicle crafted in partnership with luxury appliance brand Monogram, tailored for enthusiasts of culinary arts, wine, and spirits. This innovative vehicle will premiere at the Food & Wine Classic in Aspen, CO.
The 2024 Lexus GX was engineered to blend luxury with off-road prowess, aiming to offer unique experiences on the go — The collaboration with Monogram takes this concept further by integrating luxury cooking into the travel experience.
The design, inspired by the Monogram Designer Collection and guided by Richard T. Anuszkiewicz, Monogram’s creative director, emphasizes refined style with two-toned camel leather interiors and accents of brass, titanium, and Dekton slate stone.
The Monogram GX is equipped with specialty features for an elevated road trip experience. It includes a Monogram 30″ Smart Flush Hearth Oven that mimics a wood-fired brick oven’s performance, ideal for pizzas or roasted fish.
A unique addition is the Monogram Forge Heated Ice Press, the first of its kind in the U.S., perfect for creating ice spheres to cool spirits. The vehicle also boasts exterior wine and bourbon storage with pressure-fitted cutouts for easy access to beverages.
For convenience and versatility, chilling compartments are integrated into the rear and back seat areas. A plating station within the trunk includes essentials like cutlery and a trash bin. Additionally, a fully-equipped wine and spirits bar features glassware and a folding cutting board to complete the mobile culinary experience.
The brand states that Monogram GX is not just a vehicle but “a journey into crafted culinary adventures, built by Complete Customs to be a one-of-a-kind showpiece that redefines luxury travel”.
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