How to remove Prime Video’s new intrusive ads

Amazon introduced ads to the base subscription plan for Prime Video in January 2024. In May, it decided to step things up, making things even more intrusive by enabling things like shopping carousels, brand trivia, and pause-screen ads. You can even win shopping credits, or add carousel items directly to your Amazon cart.

If that’s too annoying for you, the company does have a solution — but it’ll cost you a little extra each month. Read on below to learn about upgrading to an ad-free plan using either the web or the dedicated Prime Video apps for phones and smart TVs.

How to remove Amazon Prime Video ads

Make some changes via the web

This is often the preferable method. You can do it from anywhere, and it’s easier to modify your billing info, especially if you have it pre-saved in a browser like Google Chrome. Note that upgrading to the ad-free plan costs an extra $2.99 per month in the US on top of an Amazon Prime membership, which is normally $139 per year or $14.99 per month. That does, of course, get you many other perks, such as free shipping on Amazon orders and access to other services, such as Amazon Music.

Here’s the web upgrade process:

1. Open the Prime Video website in your browser, not the regular Amazon shopping portal.
2. Sign in with your Amazon account if you aren’t already logged in.
3. In the top menu bar, click Go ad free.
4. Click Go ad free from the list of buttons that appear. Note that if you’re outside the US, you’ll see local upgrade pricing.
5. Confirm your payment method and billing address. This should already be consistent with the rest of Prime, but you can click one of the Change buttons if necessary.
6. When you’re ready, click Start subscription.

This new bill will automatically renew each month unless you downgrade. To do that, return to the Prime Video website and select Account & Settings -> Your Account -> Cancel Ad Free.

Make changes via the smart TV app

If you’re watching Prime Video using the app for smart TVs and add-on media streamers (made by Amazon or otherwise), the upgrade process can be even quicker, as long as you’ve got a linked Amazon account with up-to-date billing info.

Follow these steps to edit your smart TV Amazon Prime app:

1. Launch the Prime Video app.
2. Select Settings.
3. Choose Prime, then Go Ad Free.
4. Click Start subscription if all the details look good.

Make changes via the mobile app

We’re putting this option last just because it’s a little kludgy — you may end up redirected to the web regardless. Still, it’s not too bad, and may be your only choice if you aren’t near your TV or computer.

1. Open the Prime Video app, Sign into your profile if necessary.
2. Back at the app’s homescreen, tap the blue, crossed-out Ad button near the top.
3. If you need to use a payment method other than the one listed, tap Edit on Amazon. You’ll be kicked over to the Amazon website.
4. Once you’ve got the payment option you want, return to the Prime Video app and tap Go ad free.
5. Check your payment method and billing address.
6. When you’re good to go, tap Start subscription.

What about ad-blockers?

Use these at your own risk

Yes, there are browser add-ons that promise to strip ads from Prime Video. While people have reported success with them, we haven’t tested them ourselves, and we don’t want to get in trouble by promoting them. Also, what works one day can potentially break the next — streaming services try to undermine blockers whenever they can. Install these at your own risk.