Apple has resumed conversations with OpenAI, the maker of ChatGPT, to power some AI features coming to iOS 18, according to a new report in Bloomberg. Apple is also building its own large language models to power some iOS 18 features, but its talks with OpenAI are centered around a “chatbot/search component,” according to Bloomberg reporter Mark Gurman.
Apple is also reportedly in talks with Google to license Gemini, Google’s own AI-powered chatbot, for iOS 18. Bloomberg reports that those talks are still on, and things could still go either way because Apple hasn’t made a final decision on which company’s technology to use. It’s conceivable, Gurman says, that Apple could ultimately end up licensing AI tech from both companies or none of them.
So far, Apple has been notably quiet about its AI efforts even as the rest of Silicon Valley has descended into an AI arms race. But it has dropped enough hints to indicate that it’s cooking up something. When the company announced its earnings in February, CEO Tim Cook said that Apple is continuing to work and invest in artificial intelligence and is “excited to share the details of our ongoing work in that space later this year.” It claimed that the brand new M3 MacBook Air that it launched last month was the “world’s best consumer laptop for AI,” and will reportedly start releasing AI-centric laptops and desktops later this year. And earlier this week, Apple also released a handful of open-source large language models that are designed to run locally on devices rather than in the cloud.
It’s still unclear what Apple’s AI features in iPhones and other devices will look like. Generative AI is still notoriously unreliable and prone to making up answers. Recent AI-powered gadgets like the Humane Ai Pin released to disastrous reviews, while others like the Rabbit R1 have yet to prove themselves valuable.
We’ll find out more at WWDC on June 10.
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